BCBG Spring-Summer 2012: Vibrant and Flowy, but Shapeless

Ever notice that BCBG’s runway collection looks very different from the “regular” pieces (suits, jersey dresses and evening gowns) sold at its own boutiques and department stores?  The Spring-Summer collection is probably no different, and was, once again, more unique.  Most of the dresses were at least tea length, asymetrical, with strappy, sleeveless or bare shoulders.  Colour-wise, the collection was very vibrant, with a large range of colours, but some pieces had were a little bit too much on that front.

There have been publications who called BCBG’s collection “sports couture,” but I think it had a bit of a bohemian vibe to it.  Though the colours were certainly bright for many of the looks, the soft, flowy looks certainly screams more “artist colony” than dresses inspired by workout wear. And they’re definitely not the more “traditional” definition of sport – what one would wear to the yacht or country club.  I really don’t seem to get where people got that.  I also found that this collection lacked shape, hiding figures rather than accentuating them (perhaps that’s where the whole “sports” thing came from).  However, the colour ranges were good.

I definitely see the palate being used in Max Azria’s regular BCBG pieces – the all important jersey dress, which I get at least one every summer.  However, the pieces presented at the runway show, for the most part, get a thumbs down from me.

About Cynthia Cheng Mintz


Cynthia Cheng Mintz is the founder and webitor-in-chief of this site and the petite-focused site, Shorty Stories. She has also written for other publications including the Toronto Star and has blogged for The Huffington Post. Her first novel, Aspirations, was published in 2007. Outside of writing, Cynthia researches and advises philanthropic ideas for family funds and foundations and also volunteers.

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