I recently received a black Calvin Klein Push Positive bra, courtesy of a Toronto PR company.  This push up/padded bra is, unlike many of its competition, soft wired, giving it a more comfortable fit – no digging in under your boobs, and with more of a sports bra-like feel.  Unlike a sports bra, however, Push Positive is most definitely something that one can wear outside of the gym.  In fact, the style of the Push Positive works very well with lower cut cocktail dresses, so the wearer is definitely not limited only to more conservative work outfits.

One thing that people may wonder when first looking at the bra is support.  Without the more traditional underwires, one could think that they’re wearing pillows over their breasts.  However, that’s definitely not the case with the Push Positive. While the wearer probably won’t look like a lingerie ad, the soft underwires will give a good boost and enhancement without look like they were wearing a cheaply padded bra and is a great addition to one’s lingerie collection.

Calvin Klein Push Positive is available in several colours and retails at the Bay for $49 (currently on sale for $36.75).  It is available in black, “bare”, brown and “catwalk print.”  Note that while this bra is available in a 30 band, the Bay does not carry the size.