Specialty Size Brand Carolina Alvo Launches Kickstarter Today!

Last year, we profiled an online, petite-focused store called Gambita, which sold clothing that was suited for women 5’4″ and below.  The clothes on Gambita were from other brands which made shorter inseams and hemlines.  One year later, Gambita has rebranded.  It is now called Carolina Alvo (after the designer herself), and launches with its […]

J.Crew Brings Petite Denim and Sweaters Back for Select Styles

I just came across the news this morning (after clicking on an email from J.Crew regarding new styles).  J.Crew has NOT sold petite length denim or sweaters in at least five years.  The jeans are available only in the Reid line and have a 30″ inseam.  Sizes are the standard 24-30 and come in six […]

J.Crew Launches Size 000: Vanity Sizing Gone Too Far?

I didn’t notice this until I browsed J.Crew’s latest pieces where sizes 000 and XXXS are now available in its regular sizing (petites still end at XXSP and 00P).  Even as a relatively tiny person, I think it’s getting a bit too crazy.  Do women really have such low self-esteem that they need to feel […]

Primaala: Gorgeous and Stylish Plus Size Style

Specialty sizing is often drab, basic and/or grandmotherly.  Unless, of course, you want to spend over $500 on brands like Marina Rinaldi.  However, you don’t have to worry about that at Primaala (the name comes from the words prime and maala, which means “to rise up” in Hebrew), a new boutique in the Dundas west […]

It is NOT Okay to Criticize Thin People Like Frances Chan

This morning, while scrolling on Facebook, I came across a story on Frances Chan, a 20 year old Yale student who was forced to gain weight by Yale health authorities.  Frances is petite – about 5’2″ in height and 90 lb, according to reports.  Yes, this is very light for her height, but it isn’t […]

Banning Specialty Sizing Terms: Why It’s a Bad Idea

A few days ago, a Allistyle, well-known plus-sized fashion line posted a link on its Facebook page to an article where model Robyn Lawley wanted the term “plus sizes” banned.  The article quotes Ms. Lawley saying “there is a need for all women to wear all sizes of clothes and we should cater to that […]

Professional Make-Up, Idiots and the YouTube Magazine Makeover

Recently, a video on YouTube showed four women getting the “celebrity” treatment of professional hair and make-up and a photo shoot.  The pictures were then digitally edited to look more “ideal” in the mainstream sense.  Before these pictures were done, the women commented on how they were often unsatisfied with their looks because they didn’t […]

Stop Complaining About Lottie Moss and her Height!

Over the past week or so, social media’s been abuzz about Lottie Moss (half sister of 90s supermodel, Kate Moss) signing with Storm, a modelling agency.  Lottie, who is 16 years old, is 5’5″, a pretty average height.  However, that’s absolutely short for a model (her waist is a bit bigger than most models as […]

Body Image Activists: Are Their Campaigns Dangerous?

I’ve always had a problem with body image activists (so much that one particular organization has banned me from commenting on their Facebook page).  Sure, they mean good by encouraging more size diversity in fashion, but are their campaigns healthy?  Or are they just as bad as having too many tall, thin, blonds? Balance is […]

Where Amazons Need Not Apply: Petite e-Store Picks Petite Model

gambita, model search, petites, models, fashion, body image

Petite-focused e-store, Gambita, picks modelling competition winner.  Below is a short video featuring highlights of the model search, including a short interview with Gambita founder and CEO, Caroline Misan Alvo where she mentions the difficulty of finding models under 5’4″ in New York. Gambita Runway Show at PHD from Gambita on Vimeo. As a petite […]