Fourteen year old Hailee Steinfeld is the new face of Miu Miu.  Though the line is often referred to as the “younger” version of sister brand, Prada, the I checked, it still targeted grown women, not middle or high school girls.  So unless the people over at Miu Miu are trying to expand their target demographics, Hailee is not exactly the best choice in my personal opinion.  Teenagers, especially those around Hailee’s age, after all, do not typically purchase the brand and those who’re in their target demographics (twenty-somethings) probably only know Hailee as “the girl from True Grit.”

Hailee Steinfeld, 14, is the new face of Miu Miu

It’s very interesting that outside of blogs like Jezebel, there’s been very little reaction about Miu Miu’s choice of spokesperson.  Most major media outlets haven’t criticized its choice.  Could it be that magazines like Vogue, Harper’s Bazaar and Flare are so conditioned in seeing young girls (mostly models) in campaigns?  Or, is it because they’re “not allowed” to criticize, just like how we don’t hear much about height issues in body image-related topics? Anyway, it would have been a much better choice to find a celebrity who is in her early 20s rather than a 14 year old.  The only real reason to use a 14 year old is if Miu Miu is coming out with a line that targets the under 16s.  However, that doesn’t seem to be the case.  Past celebrity faces for Miu Miu have been twenty-somethings.

Spokespeople should be within the demographic age of their intended target.  For example, bridal gowns shouldn’t be modelled by girls who should be in campaigns for prom dresses, while a 21 year old model should not be in a mother-of-the-bride gown (I see this too often.  It just looks…off).  Models, whether celebrities or not, should reflect who they’re advertising to.

Image courtesy of: Helga Esteb / Shutterstock.com