H&M/Blogger Collaboration Line!

This has apparently been a rumour for years, but it’s finally coming true. Swedish style blogger Elin Kling is collaborating with H&M for the next designer collection, to be available in early February. The look is said to be minimalist and work appropriate and look amazing, despite the lack of bold colours (at least from the pictures we’ve seen). But there’s a catch…this collection will only be available in Sweden! I guess this really IS a capsule collection. You can see more pictures from the collection here.

Ad for the collection. Image via Elin King

What do you think of a BLOGGER collaboration with a major clothing chain? If you were asked to design a clothing line, what would you do? Would you do it?

About Cynthia Cheng Mintz

Cynthia Cheng Mintz is the founder and webitor-in-chief of this site and the petite-focused site, Shorty Stories. She has also written for other publications including the Toronto Star and has blogged for The Huffington Post. Her first novel, Aspirations, was published in 2007. Outside of writing, Cynthia researches and advises philanthropic ideas for family funds and foundations and also volunteers.