Joe Fresh Opening in NY?

I can’t believe I didn’t find out until today, but affordable Canadian, fashion brand, Joe Fresh apparently signed a lease for a stand-alone store in New York at 510 Fifth Avenue (Fifth and 43rd area). The New York store will be the second stand-alone store. The first opened in Vancouver in the fall of 2010.

From a Joe Fresh show at LG Fashion Week. Crystal Renn (left) was one of the featured models

Joe Fresh founder, Joseph Mimran is not unfamiliar with non-Canadians as he was also the co-founder of Club Monaco, which has several stores in the New York City area. Joe Fresh sells clothing basics (and some beauty products) for men, women and kids at very affordable price points (i.e. much lower than Club Monaco) and is currently found at the Real Canadian Superstore and larger Loblaws supermarkets. Make no mistake, though. While the quality isn’t exactly high fashion, it’s better than Wal-Mart’s George line. The Joe Fresh show at Toronto’s LG Fashion Week is perhaps the most popular of the week. Joseph Mimran is married to Pink Tartan‘s Kimberley Newport-Mimran.

What do you think of Joe Fresh opening a store in New York? Do you think they should open one in Toronto as well (I think so, but the question is WHERE????!!!)?

Above images courtesy of Joe Fresh Style. Originally posted in a profile of the brand on October 12, 2010

About Cynthia Cheng Mintz

Cynthia Cheng Mintz is the founder and webitor-in-chief of this site and the petite-focused site, Shorty Stories. She has also written for other publications including the Toronto Star and has blogged for The Huffington Post. Her first novel, Aspirations, was published in 2007. Outside of writing, Cynthia researches and advises philanthropic ideas for family funds and foundations and also volunteers.