LOFT Toronto Eaton Centre Opens its Doors

…but not before a media preview, which was held on May 30. I wasn’t able to stay very long at the event due to a Junior League dinner, but still didn’t want to miss out on the opportunity to snap a few shots and browse items before the store opened the following day. As with an earlier LOFT event at the first Toronto store over at Yorkdale, Tiffany Pratt was at the shop, creating cute flower accessories.

A look at some of the pieces at LOFT Eaton Centre

Tiffany Pratt’s flower accessories

The store itself is comparable in size to Canada’s first store at Yorkdale, and like that store, has the full range of LOFT pieces that are not online only. This is amazing news for those of us who are petite, as there’s now an additional place to shop. Most of the media in attendance tried on clothes, including myself. With a 30% discount card, I picked up two dresses, a cardigan and a pair of linen pants – I really think my summer wardrobe is complete. We were also gifted a cute, colourful scarf (thanks!!!).

Yes, the store carries petite sizes

Some items purchased at the preview (including the gifted scarf on the left)

And in case you were wondering, yes, I managed to get to my dinner on time. LOFT at the Eaton Centre is on the third floor, across from Michael Kors.

About Cynthia Cheng Mintz

Cynthia Cheng Mintz is the founder and webitor-in-chief of this site and the petite-focused site, Shorty Stories. She has also written for other publications including the Toronto Star and has blogged for The Huffington Post. Her first novel, Aspirations, was published in 2007. Outside of writing, Cynthia researches and advises philanthropic ideas for family funds and foundations and also volunteers.