You might have already read my post at DelectablyChic! about MasterCard being Toronto Fashion Week’s new title sponsor, but this morning, I found out that L’Oreal has been replaced as well. The new cosmetics sponsor is Maybelline!  Maybelline is the official make-up sponsor for Fashion Weeks around the world, including Berlin and of course, New York, so it looks like that “world” thing with MasterCard makes sense in this case (I know, I know, people are still complaining, but hey, it’s often about who has the best offer.  No money, no Fashion Week).  In my opinion, Maybelline is a good choice.  While L’Oreal is definitely a well-known product, I’m not sure if too many people, especially those who’re on the younger side use their make-up.  I see many more Maybelline, Rimmel and CoverGirl ads in magazines for make-up, while L’Oreal seems to dominate haircare.

Maybelline Toronto Fashion Week Promo from New Nation Creation on Vimeo.

Which drugstore brand do you prefer, Maybelline or L’Oreal?  What are your favourite Maybelline products?  Do you think Maybelline is a better make-up sponsor for an event like this?