Though Mercedes-Benz is the title sponsor of New York’s Fashion Week and not ours, the luxury brand still plays a role in Canadian fashion. This evening, Mercedes-Benz Canada announced a new mentoring program, called Mercedes-Benz StartUp, to help emerging Canadian designers whose labels have been established fewer than five years. Designers across the country will compete to show a collection at LG Fashion Week this October and the winner will develop a full collection with help from those more established.
Designers participating in the StartUp program compete for a chance to present at LG Fashion Week
StartUp, is, of course, not the first program to help emerging Canadian designers – The Toronto Fashion Incubator holds its New Labels competition every year. However, having another program, especially one with ties to LG Fashion Week is a big deal as it will give even more emerging designers media exposure and therefore more Canadian designers into the limelight. According to Twitter, interviews for StartUp will begin this summer.
More details to come…
