OPI held its official global launch of its Fall 2013 “San Francisco” collection at Hotel Me Madrid Reina Victoria in Madrid, Spain. The event attracted OPI VIP distributors, clients and media from around the world and consisted of a brief presentation by the “First Lady of Nails” and OPI co-founder Suzi Weiss-Fischmann followed by a brunch of tapas on the rooftop of the hotel, which has a famous panoramic view of the city.
San Francisco: The Collection
Suzi’s presentation focused on the growth of OPI into the world’s premier nail care brand, starting with their start in 1989 to today. She showed many inspirational, cutting-edge videos and emphasized that the brand was “always new, trendsetting and relevant.”
Alcatraz Rocks
Suzi stated, “With each collection, OPI continues to invents and reinvent; OPI defines moments and makes them memorable.”
“We whisk women off to new locations,” she added, “We make colour personal and relevant and we make it possible for women to express themselves through colour.” Her presentation was exciting and high impact, particularly when she said, “In past, we transformed ourselves to look the same. Now, we transform ourselves to look different.”
Some delicious tapas, served at the event
She then focused on the San Francisco collection which be available in August. She spoke of how “San Francisco offers a European flair with distinct West Coat attributes and these elements inspired a collection of urban chic nail lacquer shades, thanks to the sophisticated combination of high fashion and eclectic street style.”
Collection highlights include Peace & Love & OPI, a to-die-for holographic eggplant; Keeping Suzi at Bay, a royal blue; In the Cable Car-Pool Lane, a bold burgundy; and three new liquid sand shades, including my personal favourite, Alcatraz Rocks (see second image).
Cupcakes
The presentation was followed by OPI manis and plenty of tapas and OPI personalized cupcakes.
T U Dawood was invited to this launch as a guest of Cosmo Group, a distributor of OPI.
Photos courtesy of The Art of PR
