Should H&M Have a Petite Line?

I saw a Tweet from @hmusa recently about the fact that the plus department in the US is rebranding from Big & Beautiful to the more appropriate H&M+ name.  Sizes this department will carry will range between 14 and 24.  While I knew that H&M had plus sizes, I can’t help but wonder if they’ll ever carry petites.  H&M is, of course, a favourite of many petites (Extra Petite, Really Petite, Alterations Needed and I have all posted outfits on our sites), but it is still not a brand with a petite line.  My guess is no, since most of us seem to make do with what they have.  However, I think it’s something they should at least think about.

 

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