…and also wins this year’s Mercedes-Benz Startup (MBStartup)!  Sid first showed his entire Spring/Summer 2015 collection, which according to the press release is “based on packaging design. It’s about transforming two dimensional to three dimensional; achieved through laser cutting and mathematical pattern design” followed by a condensed version at the MBStartup presentation along with five other designers.

True to the press release, the collection presented with models walking down to a harpist playing the first movement of Beethoven’s “Moonlight Sonata,” had plenty of looks with pop-out, geometric fabrics, including flowers as well as long, flowing pieces that are perfect for warm weather.  The pieces, which had a neutral colour palette of white,  black, grey and stone/off-white, were definitely leaning more towards wearable art rather than regular, every day pieces.  At the same time, however, the designer was able to translate the “wearable art” looks, unlike other designers, are able to suit many more body types (though I wouldn’t necessary recommend them for someone short and small-framed).  It is no wonder that Sid Niegum was picked the winner of this year’s Mercedes-Benz Startup.  As the win includes a presentation in next season’s shows, I am definitely looking forward to Fall/Winter 2015!

Did you see Sid Niegum’s collections?  What do you think of his MB Startup win?  Also, do you think he had an edge because he was able to present an entire collection prior to the MBStartup show?

Photographed by Paul Ross for OPIQUE / Top of the Runway