Marni at H&M hits stores on March 8 and Hollywood celebrated its launch at a party a few days ago.  Held at a Hollywood area residence and hosted by Marni founder and creative director, Consuelo Castiglioni, attendees included well-known names such as Drew Barrymore, Freida Pinto, Milla Jovovich and Sophia Coppola, who directed the ad for the campaign.

Left image: Sofia Coppola wearing Marni at H&M and Consuelo Castiglioni in Marni, together with Margareta van den Bosch, Creative Director at H&M; Right image: Drew Barrymore in Marni at H&M

In Toronto, Marni at H&M will be sold at the three usual suspects – Yorkdale, Eaton Centre and Yonge and Bloor.  Montreal (Rockland Centre and St-Catherine and Peel), Calgary (The Core) and Vancouver (Pacific Centre) will also be selling the collection. From what I’ve seen, the pieces look amazingly exquisite and wearable – much better than the Versace collection back in November.  I’m willing to be that there’ll be long, long lines, whether wristbands are handed out or not.  Are you looking forward to this?

Images courtesy of H&M. 

Photographer: Jason Merritt