Joe Fresh: Faux Fur and a Little Stylin’ for Fall

Joe Fresh, Joseph Mimran, Joe Mimran, Loblaws, events, Fall 2014, Fall Winter 2014, Toronto Fashion Week, WMCFW, WMCFW Fall Winter 2014, World Mastercard Fashion Week

Joe Fresh has changed.  When it first launched, it was full of basics – very “normcore” as one might call it in 2014 and very suburban family.  It was “Minivan Life.”  Of course, what would one expect from a line of clothing that could be purchased from a grocery chain?  Fast forward to 2014 and […]

60s and Preppy Looks for Joe Fresh Fall/Winter 2012

As we wait for season 6 of Mad Men to premiere next year, we can continue to enjoy many 1960s-inspired looks from Joe Fresh’s Fall/Winter 2012 collection.  Presented back in March just a week before the season 5 premiere, many of the women’s pieces, which range from swing coats to faux fur and more, just […]

Video: Webitor’s Picks from Joe Fresh and J.Crew

As cold weather approaches, I’m finding that I’m wearing more and more sweaters.  I actually have a huge collection in my closet (and my old closet at my parents’ place) dating back to high school (I think I still have a Fair Ilse sweater from the Gap circa 1995 or 1996.)  My three newest additions, […]

Joe Fresh to Open Stand-alone Stores in the GTA and Alberta

Cynthia Cheng Mintz According to Joe Fresh‘s Twitter and Facebook pages, they will be opening stores not connected to supermarkets this spring.  Three of the locations will be in the Greater Toronto Area (Vaughan Mills Shopping Centre, Bramalea City Centre and Heartland in Mississauga) and the fourth will be in Rocky View, Alberta.  This is after […]

Joe Keeps Everything Fresh, Each Season

Cynthia Cheng Mintz Launched in 2006 and sold in many larger Loblaws banner stores (including the Real Canadian Superstore and Maxi & Cie), Joseph Mimran’s Joe Fresh is the go-to affordable brand of clothing.  Despite being sold in a supermarket, this is no soccer mom line.  In fact, Joe Fresh has particpated in the past several […]