Joe Fresh has changed. When it first launched, it was full of basics – very “normcore” as one might call it in 2014 and very suburban family. It was “Minivan Life.” Of course, what would one expect from a line of clothing that could be purchased from a grocery chain? Fast forward to 2014 and […]
Tag: Loblaws
President’s Choice Life? President Joe’s Fresh Life Choice?
According to a Toronto Star article published this morning Loblaw Co Ltd, parent company of national grocery chain, Loblaws, will be purchasing national drugstore and beauty chain, Shoppers Drug Mart. Shoppers Drug Mart, a favourite of many, especially in central Canada, has been, at least in the past few years, known for its extensive beauty […]
A Look at the Joe Fresh Spring 2013 Collection
Recently, DelectablyChic! was invited to preview Joe Fresh’s upcoming collection, including pieces that were not shown on the runway during World MasterCard Fashion week. Sticking with the Joe Fresh style, next season is NOT without colour. With shades ranging from magenta to a creamy orange (orange is Joe’s signature colour, after all) as well as […]
60s and Preppy Looks for Joe Fresh Fall/Winter 2012
As we wait for season 6 of Mad Men to premiere next year, we can continue to enjoy many 1960s-inspired looks from Joe Fresh’s Fall/Winter 2012 collection. Presented back in March just a week before the season 5 premiere, many of the women’s pieces, which range from swing coats to faux fur and more, just […]
From Shrine to Hockey to Shrine to Food: Loblaws Maple Leaf Gardens Opens
Built in the heart of the Great Depression, Maple Leaf Gardens (aka “The Gardens”) was home to Toronto’s NHL team for decades, truly a part of Toronto’s cultural history. Many people, especially those over a certain age, attended their first concerts at the venue. Performers there have included Elvis, Frank Sinatra as well as Queen. […]
Video: Webitor’s Picks from Joe Fresh and J.Crew
As cold weather approaches, I’m finding that I’m wearing more and more sweaters. I actually have a huge collection in my closet (and my old closet at my parents’ place) dating back to high school (I think I still have a Fair Ilse sweater from the Gap circa 1995 or 1996.) My three newest additions, […]
Joe Fresh to Open Stand-alone Stores in the GTA and Alberta
Cynthia Cheng Mintz According to Joe Fresh‘s Twitter and Facebook pages, they will be opening stores not connected to supermarkets this spring. Three of the locations will be in the Greater Toronto Area (Vaughan Mills Shopping Centre, Bramalea City Centre and Heartland in Mississauga) and the fourth will be in Rocky View, Alberta. This is after […]
Joe Fresh Opening in NY?
I can’t believe I didn’t find out until today, but affordable Canadian, fashion brand, Joe Fresh apparently signed a lease for a stand-alone store in New York at 510 Fifth Avenue (Fifth and 43rd area). The New York store will be the second stand-alone store. The first opened in Vancouver in the fall of 2010. […]
Joe Keeps Everything Fresh, Each Season
Cynthia Cheng Mintz Launched in 2006 and sold in many larger Loblaws banner stores (including the Real Canadian Superstore and Maxi & Cie), Joseph Mimran’s Joe Fresh is the go-to affordable brand of clothing. Despite being sold in a supermarket, this is no soccer mom line. In fact, Joe Fresh has particpated in the past several […]