As soon as I heard that Olympic gymnast, Simone Biles was only 4’9″, an idea popped into my head. Simone as a model for petite lines of clothing. True petite models – that is, a model who is 5’4″ or shorter – are almost NEVER used. The petite section of ANY clothing brand, features the […]
Barbie finally comes in different body types! Including petite! I know media are going to focus on “curvy” Barbie, because that’s what media (and body image activists) do, but it’s important to highlight other non-“standard” (whatever that means) sizing as well. I’m a short girl and as short girls know, we have our own “issues” […]
Hyba is a new brand of active wear by Reitmans that has recently launched across Canada. Unlike many other national brands, Hyba, which has taken over some Smartset stores (also owned by Reitmans), carries a very wide range of sizes, from XS to 3X and inseam lengths varying from 28″ to 34″. While smaller sizes […]
A while back, I said that I was NOT going to get any new skinny jeans. I already had a huge collection, and there was no point. But that collection mostly consists of black and dark blue pieces. I was okay with colour. And when Edeleman, LOFT’s PR company contacted me about the opportunity to […]
I’d say, to a certain extent, yes. Most major brands that carry petites have launched their spring looks, and while many of the pieces still lean towards office-friendly, the choices are growing, sometimes with almost as much variety as regular sizes. But, it’s not quite there…yet. Sometimes, certain looks aren’t available in petites at all […]
Recently, I had the opportunity to interview Dale Noelle, a former model and founder of TRUE Model Management, a New York-based agency representing models of all sizes. Ms. Noelle has been involved with the apparel industry since she was very young. She worked at her father’s clothing factories and later owned her own apparel business […]
Last year, we profiled an online, petite-focused store called Gambita, which sold clothing that was suited for women 5’4″ and below. The clothes on Gambita were from other brands which made shorter inseams and hemlines. One year later, Gambita has rebranded. It is now called Carolina Alvo (after the designer herself), and launches with its […]
Last season, for the first time ever, two winners were crowned winners of the Mercedes-Benz Start-up competition, a Canada-wide program which gives young, up-and-coming designers a chance to elevate their brand through networking, working with “industry insiders” and more. Each year, finalists are invited to present in October for the chance to show a fuller […]
Over the past week or so, social media’s been abuzz about Lottie Moss (half sister of 90s supermodel, Kate Moss) signing with Storm, a modelling agency. Lottie, who is 16 years old, is 5’5″, a pretty average height. However, that’s absolutely short for a model (her waist is a bit bigger than most models as […]
Petite-focused e-store, Gambita, picks modelling competition winner. Below is a short video featuring highlights of the model search, including a short interview with Gambita founder and CEO, Caroline Misan Alvo where she mentions the difficulty of finding models under 5’4″ in New York. Gambita Runway Show at PHD from Gambita on Vimeo. As a petite […]
