Supermodel Spokespeople for Local Malls: Thoughts

Posted on August 27, 2013August 19, 2013 by Cynthia Cheng Mintz

Recently, I received an email from Yorkdale’s PR announcing that supermodel, Coco Rocha, will once again be the “spokesmodel” for the mall. The model, who is known to be very active on social media, was born in Toronto, but grew up in British Columbia. While it’s great that Yorkdale chose someone born in the city, […]

Bay Queen Street: Big Shoe Department, Still No Small Sizes

Posted on June 27, 2013June 22, 2013 by Cynthia Cheng Mintz

I finally had the chance to visit the new shoe department at Hudson’s Bay, Queen Street. The new space, which has been touted as the biggest shoe department in Canada (and apparently, second biggest in North America), carries brands ranging from more budget-friendly lines such as Nine West to luxury brands, including Christian Louboutin and […]