Shoppers Drug Mart Launches Online Beauty Store

Shoppers Drug Mart’s beautyBOUTIQUE.ca has officially launched!  Marketing Magazine says notes that Shoppers has “entered the online shopping arena,” but they’re only half right.  Shoppers has had murale.ca for a number of years.  Brands on the Beauty Boutique site include Stila, Benefit, Smashbox and Clinique, all available at most Beauty Boutique locations.  In fact, the […]

Smashbox Event at Sephora Bloor Street – September 11, 2011

I had the wonderful opportunity to attend the Smashbox blogger event at the Bloor Street store yesterday.  The event, which featured Smashbox founder Davis Factor (great-grandson of make-up guru, Max Factor) as well as Pro Lead Artist of Smashbox, Lori Taylor, discussed the history of the company (how Smashbox is not only a cosmetics company, […]