Tag: spokesmodel

Supermodel Spokespeople for Local Malls: Thoughts

Posted on by Cynthia Cheng Mintz

Recently, I received an email from Yorkdale’s PR announcing that supermodel, Coco Rocha, will once again be the “spokesmodel” for the mall.  The model, who is known to be very active on social media, was born in Toronto, but grew up in British Columbia.  While it’s great that Yorkdale chose someone born in the city, […]

Hailee Steinfeld, 14, Youngest Face of Miu Miu

Posted on by Cynthia Cheng Mintz

Fourteen year old Hailee Steinfeld is the new face of Miu Miu.  Though the line is often referred to as the “younger” version of sister brand, Prada, the I checked, it still targeted grown women, not middle or high school girls.  So unless the people over at Miu Miu are trying to expand their target […]